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SEB Professional Beverage at HostMilano 2025

17 - 21 October – fieramilano – Milano, Italy

We’re more than coffee. We’re tea, fresh juice, and every flavor your customers crave. At SEB Professional Beverage, we don’t just brew, we build business. Our solutions are designed to help you serve more, sell more, and stand out. From grinding the perfect coffee to juicing fresh ideas, we deliver a complete, seamless beverage experience that drives loyalty and revenue. Because from beans we make business being your partner in serving success.

WMF, Schaerer, Curtis, La San Marco & Zummo at one booth

Visit us from 17 - 21 October at Booth B48 E55 in Hall 12.

www.host.fieramilano.it

Coffee Trends & Hands-On Workshops

Discover the latest coffee trends with industry experts in hands-on workshops – from brewing and sensory skills to latte art and more. Learn directly from the best, including Daniel Gerlach, 3-times German Latte Art Champion, who shares creative ways to turn every cup into an experience.

Register here

Visit our booth to try some special signature drinks

Exited about the newest trends for drinks, not only for coffee or juice, but in the whole field of beverages? Come and try our signature drinks!

Opening doors for great coffee.

Opening doors for great coffee. Discover the new WMF Elevation 10 – compact, lightweight, and designed for up to 50 cups a day. Stay tuned for more details at HOST.

More about WMF Elevation 10

Upgrades your (coffee) business.

Upgrades your (coffee) business. Meet the new WMF Peak 50 – user-friendly and reliable, designed for up to 80 cups daily. Stay tuned for more details at HOST.

More about WMF Peak 50

WMF espresso NEXT

Replicate barista-level performance and theatrics with full-auto ease. Bridging the gap between two different worlds, it combines the taste of tradition with the benefits of automation.

More of the WMF espresso NEXT

Coffee Skye now unstoppable with BestFoam™.

The ultimate milk foam boost: Coffee isn’t just about beans – it’s also about foam! Best Foam™ takes milk creations to the next level, delivering barista-quality results at the touch of a button.

More about Schaerer Coffee Skye

Schaerer ProCare smarter than ever.

Discover the new generation of Schaerer ProCare: now with integrated descaling and an under-counter option for space-saving setups. One system cleans and descales fully automatically – safe, efficient, time-saving.

Explore Schaerer ProCare

Coffee, made accessible.

Accessibility meets innovation: Easy Access enables wheelchair-friendly operation via buttons in the drip tray – no need to reach the display. Full control from the tray ensures a seamless, dignified user experience.

Schaerer Easy Access

Sweeten your specialty beverage program.

The Primo Cappuccino New Generation offers up to six flavor profiles – from hazelnut to mocha and more. With a wide variety of models, it ensures every customer can find their perfect favorite.

Curtis Primo Cappuccino

Tea brewing made easy.

Brew better, faster, smarter. With digital controls, pulse-brewing precision, and Fast Brew, the G3 Rotating Basket Tea Brewer delivers clear, consistent results. Easy programming ensures every cup meets expectations.

Curtis G3 Rotating Basket Tea Brewer

Brewing technology made simple.

Experience premium brewing with the Curtis G4 ThermoPro Single Brewer. A 4.3″ touch screen, icon controls, and built-in guidance simplify use, while diagnostics, energy saving, and global recipes ensure gourmet coffee.

Curtis G4 ThermoPro Single Brewer

Espresso, elevated.

La 125 marks a new era in espresso technology – unveiled for the first time on Friday, October 17 at 11am. Celebrating over a century of tradition, it blends cutting-edge performance with Italian design – crafted for the barista of tomorrow.

More about La 125

When coffee meets design.

La E.Luxury embodies Italian craftsmanship and precision. With a transparent glass body, sleek lines, and premium finishes, it becomes any café’s centerpiece, while advanced features ensure flawless espresso extraction.

More about La E.Luxury

Technological elegance.

Built for high-performance environments, La D. delivers consistent results with speed and precision. Its ergonomic, safe design gives baristas full control and comfort – a reliable choice for daily excellence.

More about La D.

Humanized technology comes alive.

A new concept in citrus squeezing: Viva from Zummo combines design with cutting-edge technology. Now enhanced with the Boost Up kit for more juice with less fruit, plus a stylish new orange squeezing kit.

Explore Zummo Viva

Speed and efficiency combination.

Debuting at HOST: the new Z40, revolutionizing usability and cleanliness with its design and innovative squeezing system. Ideal for mass catering, it processes 40 fruits per minute with consistent efficiency.

Explore the new Zummo Z40

Isla - Freshly cut pineapple ready to go.

Isla by Zummo delivers a unique experience by preparing fresh pineapple to eat anywhere, quickly and easily. Create new sensations for customers, ensure top quality service, and boost business with high technology.

Explore Isla by Zummo

Global Services & Digital Solutions

Discover our outstanding global services and integrated support ecosystem. Visit our booth to find out more about our global service control center and digital solutions, allowing us to focus on your success - as we love coffee like you do!

Sustainability

Explore our ambition "Act for Better Living 2030" at our booth and learn more about our Environmental, Social, and Governance achievements and plans.

More about our ESG ambitions
WMF Professional Coffee Machines enriches coffee experiences with products and services from fully automatic coffee machines to semi-automatic portafilters – ensuring best results and reliability.
WMF website
WMF
Schaerer combines advanced technology with a true passion for coffee and is a leading provider of integral, fully automatic coffee and milk solutions with customized concepts.
Schaerer website
Schaerer
Curtis takes "The art of brewing" literally, ensuring every single cup is brewed to absolute perfection with their advanced beverage solutions, delivering unmatched quality and innovation.
Curtis website
Curtis
La San Marco is synonymous with espresso coffee machines and a global benchmark for anyone who expects an authentic coffee experience combining tradition and innovation.
La San Marco website
La San Marco
Zummo offers customers innovative and high-end fruit and vegetable juicing and preparations solutions and aims to improve people’s lives through quality and sustainability.
Zummo website
Zummo